SuperZoo reported another successful show for its 2013 event, held at the Mandalay Bay Convention Center in Las Vegaas, Nevada, USA. The pet retailer event saw growth in attendance, exhibitors and square footage for the fourth consecutive year.
SuperZoo attracted 9 percent more attendees in 2013 than 2012, as well as 982 exhibitors, covering 191,525 square feet of space. The show also saw more new pet products debut than previous shows. Select exhibitors were awarded for innovation through Best New Products of 2013 awards across nine categories.
"We work hard to add value to the show each year," said World Pet Association President Doug Poindexter. "It's so gratifying to see the pet industry respond with such enthusiasm."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.