According to Euromonitor, economic recovery is still uncertain in 2013, with global GDP expected to grow by 3.5 percent but countries such as the US and Japan still struggling with high unemployment and recession. Although pet care remained resilient, challenges still loom. Pet humanization is driving pet owners to treat their pets, but the post-recession consumer is more price sensitive.
The webinar will look at the development of the pet care industry, identifying emerging geographies, categories, leading trends and successful new products. It will also analyze different channels to help new strategy development in retailing, packaging, petfood, and health and wellness. It will feature Paula Flores, global head of pet care research, and Dr. Deborah Cross, food industry research analyst.
The presentation will provide:
Register online to attend.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.