9Lives cat food brand and its spokescat, Morris, are supporting the American Society for the Prevention of Cruelty to Animals (ASPCA) to help cats most in need. The cat food brand will donate up to 1 million meals to shelters for the 9Lives Morris' Rescue WatchSM campaign.
The campaign encourages people to participate by watching cat videos on MorrisRescueWatch.com. For each view, the campaign will donate one meal to a shelter up to 1 million meals. Additionally, through October 18, fans can submit their own cat videos for a chance to be one of three winners who will each receive a year's supply of 9Lives cat food and a US$3,000 donation to a shelter of their choice.
"9Lives Morris' Rescue Watch is a fun, easy, and interactive way for cat lovers to help feed and care for cats in need across the country," said Carrie Schliemann, director of cat food marketing at Del Monte Foods. "With the increased popularity of watching and sharing funny cat videos, we know fans will help make a big impact on the lives of shelter cats. We're thrilled to partner with the ASPCA in a continued effort to ensure that every cat lives well."