According to the report, other petfood faced a challenging environment in 2012, with the bird and fish populations declining slightly as high upfront investment costs associated with exotic fish and birds dissuaded new pet owners from acquiring such pets.
The report offers a comprehensive guide to the size and shape of the market at a national level with retail sales data 2008-12. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market, as well as provides forecasts to 2017 illustrate how the market is set to change. The report covers the market for bird food, fish food, and small mammal and reptile food.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.