Sales of private-label petfoods are rising in the UK as shoppers cutting back on spending on pets in other areas, The Grocer reports.

Private-label petfood brand sales have risen 6.5 percent compared with 2.8 percent in the overall category. The growth is partially driven by a hike in featured-space deals for private labels. In 2013, through August 31, the "big four" petfood companies ran 132 such deals compared to seven the previous year.