Pet Food News
on October 31, 2013

Private-label petfood sales rising despite other drops in spending

UK shoppers cutting back on other pet items but increasingly purchasing private-label brands

Sales of private-label petfoods are rising in the UK as shoppers cutting back on spending on pets in other areas, The Grocer reports.

Private-label petfood brand sales have risen 6.5 percent compared with 2.8 percent in the overall category. The growth is partially driven by a hike in featured-space deals for private labels. In 2013, through August 31, the "big four" petfood companies ran 132 such deals compared to seven the previous year.

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