Private-label petfood brand sales have risen 6.5 percent compared with 2.8 percent in the overall category. The growth is partially driven by a hike in featured-space deals for private labels. In 2013, through August 31, the "big four" petfood companies ran 132 such deals compared to seven the previous year.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu