Nutro Pet Foods is teaming up with Rocky's Ace Hardware of Springfield, Massachusetts, USA, to help support its third annual Holiday Pet Food Drive. Nutro is donating more than US$1,500 worth of dog and cat food to get the drive started.
Each of the 32 Rocky's Ace Hardware stores in the area is partnering with a local humane society or shelter to collect food during the holiday season for pets in need. The petfood drive runs through December 23.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.