Lincoln Bark recently released its third original animated video, a 27-second clip featuring the story of dog-shaped shadow puppets, Larry and Stan, casually chatting about Lincoln Bark's chia-powered dog treats.

Titled Lincoln Bark: The Talk of the Town, this video is part of a series of clips designed and animated by Lincoln Bark's in-house graphic design and animation departments. The Chicago, Illinois, USA-based animators are partnering with Lincoln Bark's president, Bobbye Cochran, to create entertaining and educational videos that help tell the company's story.

Lincoln Bark plans to release more original animated videos in 2014. "The next video we're working on will introduce our newest dog treat. We can't wait for the big reveal," says Cochran.

Each of the upcoming videos will be released on Lincoln Bark's YouTube channel.