Dr. Tim's Momentum Dog Food was the dry kibble of choice for four of the five top finishers in the 2014 Iditarod on March 11, including the winner. Dallas Seavey of Willow, Alaska won his second Iditarod, setting a new course record of eight days, 14 hours and nine minutes.
It's the third year in a row that the winning musher was feeding Dr. Tim's petfood. This race was especially difficult as trail conditions were extremely poor with little snow and much ice as the Alaskan winter was unseasonably warm this year. Many mushers had to drop out of the race due to equipment failures or personal injury after the first 1/4 of the trail. Further up the trail it worsened again as glare ice and strong winds made travel very difficult, according to reports.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.