The past year, Aller Petfood has undergone reorganization preparing the company for the future business development and growth. To mark the changes and the new path, Aller Petfood has introduced a new logo and a new website, www.aller-petfood.com.
Aller Petfood is planning on reaching out to a broad geographical area. The plant in Denmark facilitates Europe but also countries beyond the European borders. Russia and the CIS countries are facilitated from the two plants in Russia. Since January 2014, Aller Petfood has also been able to supply customers in the Middle East and North African countries from its new production facility in Turkey.
In 2013, Aller Petfood Group (APG) started centralizing some of the vital functions within the company, ensuring that information and development in the organization is channeled to each single unit of the business. This includes nutritional knowledge and product development as well as finance and marketing, according to the company.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu