Canada-based Buddy's Kitchen has created a fresh prescription petfood diet, FreshRx, which can only be found in veterinarians' offices in Ontario, Canada.
FreshRx is a fresh, frozen food for pets, and contains no meat meals, artificial preservatives, by-products, grain, corn, wheat, soy or gluten, according to the company. FreshRx is a low-carbohydrate, protein-based diet with recipes containing 70% fresh, Canadian, human-grade cuts of beef, chicken or salmon. Buddy's Kitchen gently cooks the meats while maintaining the integrity of nutrients within the meats. After the meats have cooled, the company adds legumes, fruits and vegetables that are locally sourced in Ontario, as well as a proprietary blend of vitamins, minerals, prebiotics and probiotics to ensure the needs of today’s modern dog are met.
FreshRx is a balanced maintenance diet, but FreshRx can also be used as a supplement over a preferred kibble diet, to add nutrients, variety and increased palatability, says Buddy's Kitchen.
FreshRx comes packaged into 4.5-oz nutrient dense patties that are frozen to preserve their natural freshness. The thaw and serve patties come individually wrapped, and are sold in bags of 12 patties.
Feature
By Lindsay Beaton
Pet food label modernization still a work in progress
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
READ MORE in Petfood Industry magazine
Feature
By Tang Yu
5 insights on China’s pet food market post-2020
Data and observations sum up how the Chinese pet food market fared in 2020, while local pet food businesses and experts offer outlooks for 2021.