From May 29 to June 1, 2014, 37,367 trade visitors from 128 countries gathered at Interzoo to source information on the latest petfood products, grooming aids and accessories for four-legged pets, birds, ornamental fish and terraria animals.
“Almost all visitors (97%) described their participation as a success," said Herbert BollhÃ¶fer, managing director of the Interzoo promoter Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF). "Nine out of ten exhibitors (92%) rated their participation extremely positively and praised the number and quality of the visitors."
The international share of the exhibition increased from 2012: 82% of the exhibitors came from abroad. Altogether 1,698 companies (+10%) from 63 countries presented their products and services on a gross display area of 110,000 square meters. Besides Germany, the leading exhibiting nations were the People’s Republic of China, Italy, the US, Great Britain, the Netherlands, France, Poland and Spain.
The visitors are also becoming increasingly international, according to show organizers: Whereas 65% of the trade visitors came from abroad in 2012, the 2014 figure rose to 69%. The countries with the largest shares of visitors were Germany with 11,643, Italy with 2,107, France with 1,316, Great Britain/Northern Ireland with 1,167, Spain with 1,163, Poland with 1,141, the Netherlands with 1,138 and the Russian Federation with 1,026 visitors. In total, 30,307 visitors came from Europe.
Most of the specialists from outside Europe travelled from Asia (4,388), namely 3,336 from East Asia and 1,052 from the Middle East and Central Asia. In particular, the number of visitors from North America increased in 2014, namely to 1,006 admissions. 1,875 market players came from the whole of America. Africa was represented by 440 visitors at Interzoo, Australia and Oceania by 357.
According to the show's visitor survey, almost all exhibition visitors (97%) were satisfied with the product spectrum at Interzoo 2014. Eighty-two percent of the experts said the exhibition had inspired them to use new products. The information and contact opportunities at the exhibition also lived up to the expectations of more than 97% of the visitors.
Fifty-five percent of the visitors came to Interzoo with the aim of updating on new products, some 42% planned to cultivate business contacts and 37% were looking for new business contacts. Around 36% wanted to get a general overview of the market and 31% were interested in exchanging views and information, according to the survey.
The next Interzoo will take place in the Exhibition Centre Nuremberg, May 26â€“29, 2016.
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.