As part of the new “It’s Meow Time” campaign to celebrate cat parents and their cats, a mobile sound booth will be set up at Columbus Circle in new York City, allowing fans the opportunity to record their own rendition of the Meow Mix jingle solo or alongside Pickler. For every fan that records their own jingle, Meow Mix will donate 100 cat food meals to the Food Bank for New York City, with an overall goal of 100,000 meal donations. Each donation will be distributed to help local, less fortunate families feed the house cats of New York.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.