As part of the new “It’s Meow Time” campaign to celebrate cat parents and their cats, a mobile sound booth will be set up at Columbus Circle in new York City, allowing fans the opportunity to record their own rendition of the Meow Mix jingle solo or alongside Pickler. For every fan that records their own jingle, Meow Mix will donate 100 cat food meals to the Food Bank for New York City, with an overall goal of 100,000 meal donations. Each donation will be distributed to help local, less fortunate families feed the house cats of New York.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.