Pet Fair Asia 2014, being held in Shanghai August 21–24, 2014, will include InnovAction, a new integrated and comprehensive platform to support the launch of new products in China and important markets in Asia.
It brings the concept of traditional tradeshows' "new products area" to a whole new level of marketing communication, according to organizers:
Pet Fair Asia visitors pre-registration system will close on August 15. Take advantage of pre-registration to benefit from free entrance during trade days (August 21–22). After August 15, entrance registration fee is RMB 100 per day.
Feature
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
Feature
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.