Pet Fair Asia 2014, being held in Shanghai August 21–24, 2014, will include InnovAction, a new integrated and comprehensive platform to support the launch of new products in China and important markets in Asia.

It brings the concept of traditional tradeshows' "new products area" to a whole new level of marketing communication, according to organizers:

• On-site experience with special demonstration area, products video, enhanced visibility on floor maps, show guides, printed and digital signage, professional and consumers voting system.
• Online exposure through Pet Fair Asia website and social networks, phone App, products video, dedicated electronic newsletters, etc.

Pet Fair Asia visitors pre-registration system will close on August 15. Take advantage of pre-registration to benefit from free entrance during trade days (August 21–22). After August 15, entrance registration fee is RMB 100 per day.