Pet Fair Asia 2014, being held in Shanghai August 21–24, 2014, will include InnovAction, a new integrated and
comprehensive platform to support the launch of new products in China and
important markets in Asia.
It brings the concept
of traditional tradeshows' "new products area" to a whole new level
of marketing communication, according to organizers:
- On-site
experience with special demonstration area, products video, enhanced
visibility on floor maps, show guides, printed and digital signage,
professional and consumers voting system.
- Online exposure through Pet Fair Asia website and
social networks, phone App, products video, dedicated electronic newsletters,
etc.
Pet Fair Asia
visitors pre-registration system will close on August 15. Take advantage of pre-registration to benefit from free entrance during trade days (August 21–22).
After August 15, entrance registration fee is RMB 100 per day.
