Freshpet, a petfood company making fresh, refrigerated dog and cat food in the US, has launched a new marketing campaign, “Letters,” featuring real pet parents, real pets and their true stories about how feeding fresh food has made a positive difference in their lives.

With more than 2,000 letters received already, Freshpet chose 15 families who had previously written in about their experiences feeding fresh and surprised them with a trip to New York and a chance to star in digital and TV advertising.

“Every time we read a letter it makes us very proud of what we do, and we are more determined than ever to continue making fresh food our pets can enjoy for years to come," said Scott Morris, Freshpet co-founder. "We consistently hear from Freshpet parents that their dogs and cats are not just living, they are thriving, on a fresh diet. The ‘Letters’ campaign gives us a platform to celebrate and share these amazing stories.”

Freshpet will host the “Letters” campaign on Freshpet.com, where pet parents can read hundreds of letters, learn more about the people and pets featured in the advertising, and send in their own story. Additionally, every Tuesday Freshpet will spotlight one testimonial using #TuesdayTransformation across their social media channels. Throughout the campaign, Freshpet will select pet parents to send surprises to as “thank yous” for their support. Some special surprise moments will be captured on photo and video and shared back with the Freshpet community.