Freshpet, a company that makes fresh, refrigerated dog and cat food, has announced the #FreshDance Challenge, asking pet parents to show their and their pets’ dance moves before, during or after any meal. Then, pet parents can share a photo, video or text of the #FreshDance experience, helping to highlight movement as part of health and wellness for pets and people.

Enter the #FreshDance Challenge by visiting Freshpet.com/Dance or Facebook.com/Freshpet. Participants can also submit on Twitter, Instagram or Vine using the hashtag #FreshDance. The contest runs from Nov. 3 through Nov. 21, 2014.

Winners will be chosen by the team at Freshpet to receive the following prizes:

• 1 Grand Prize winner will receive US$500, a custom Freshpet refrigerator and Freshpet food and treats.
• 5 Runner-up Prizes will receive a FreshDance gift pack filled with Freshpet goodies and a Whistle Activity Monitor.
• First 100 entries will receive a US$2.00 off coupon.

Along with each entry, Freshpet will make a donation to Vanderbilt University’s Pet Therapy Research Program. The program is specialized for children undergoing cancer treatment, and funds ongoing visits with therapy dogs. Their goal is to prove the positive effect therapy pets can have on wellness, especially during treatments.