The Pet Industry Sustainability Coalition (PISC) has partnered with non-profit B Lab to help companies evaluate their sustainability performance as part of PISC's Accelerator program. The Accelerator is a collaborative program designed to help companies identify and implement key areas of improvement in sustainability.

“This is a partnership that connects two organizations with similar core values and leverages their potential to provide a critically needed tool for PISC members,” said Spencer Williams, president of West Paw Design and founding member of PISC. “Here at West Paw, the B Lab assessment has been a catalyst for employee lead improvements, building pride and furthering innovation.”

B Lab is used as part of the second step of the Accelerator program, where participants take a quick assessment that focuses on three areas of sustainability: environment, community and employees. After completing the assessment, companies receive report cards with comparative results from other companies participating in the program that will assist them in building a plan for improvement with PISC.