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Pet Food Market Trends
on December 11, 2014

Petfood in 2014: A year in review

Examining the state of the petfood and treat markets from five vital areas of the industry

The past year has seen the merging, acquisition and selling of some major petfood players; a continued emphasis on humanization of pets; sleeker, simpler and sustainable packaging; and marketing campaigns that have pet parents buzzing on social media and in the pet store aisle. Continued strong sales in saturated markets…

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