Protein For Pets (P4P), the rapidly expanding company that is revolutionizing the way people shop for natural pet food and supplies, is launching P4P Naked, an exclusive brand of raw dog food that will be available in its stores beginning July 2015.

The introduction of P4P Naked marks the latest of many steps Protein For Pets is taking to become even more eco- and economically friendly. P4P Naked raw dog foods are made in California and sold in California. In addition, the P4P Naked brand stimulates and strengthens the local economy because all dollars spent start and stay in California.

“As Protein For Pets continues to grow, we are taking significant strides to further enhance our easy, one-of-a-kind customer-friendly experience as well as help the environment,” said founder and CEO Marco Giannini, who plans to open at least four more locations this year. “We are thrilled to introduce P4P Naked to consumers who are looking for a top-quality raw dog food option that is both unique and cost-effective.”

“Just as with humans, there are many benefits dogs reap from eating a healthy diet. Shinier coats, healthier skin, higher energy levels, cleaner teeth and smaller stools are just some of the advantages dogs will experience as a result of eating raw food such as P4P Naked,” said Giannini. “In addition, and equally important, eating raw foods supports a healthy planet. The earth benefits from utilizing simpler food sources while great amounts of natural resources are spared.”

Among its new P4P Naked offerings, Protein For Pets will feature USDA Organic Chicken for dogs that is Non-GMO Project Verified and Step 3: Enhanced Outdoor Access. There is also a P4P Naked raw turkey for dogs that is hormone- and antibiotic free. Both the P4P Naked organic chicken and raw turkey for dogs are available in two-pound rolls.

But that is only the beginning. The forward-thinking company will also have a selection of P4P Naked dry kibble choices that are available in drop-down gravity dispensers and then packaged in recyclable bags. This allows Protein For Pets customers to choose the amount of food they want to purchase at a given time. The foods, which include grain-free chicken, chicken and brown rice and lamb and brown rice, all have no wheat, corn, soy or animal by-product meals.

The trend-setting company will also sell reusable food bags which customers can continue to bring to the store when they need to fill up during future visits. Offering customers the opportunity to purchase P4P Naked in bulk enables them to save even more. Fewer trips to the store requires less fuel which is a win-win for the planet as well as for pet parents’ wallets.

Protein For Pets has stores open in Thousand Oaks, Simi Valley, Ventura, Anaheim, Rancho Cucamonga, Laguna Niguel, San Clemente, Rancho San Diego and Santa Clarita. Having recently successfully secured additional funding through CircleUp, the ambitious company plans to further expand throughout California, and eventually the West Coast of the United States.

 Formed in early 2014, Protein For Pets was created to fill a void in the retail landscape for an independent pet food and supply store that is strictly driven by customers’ needs and convenience while also making the increasingly important natural pet food and supply concept more accessible to people of all income levels. With an emphasis on supporting health and the environment, Protein For Pets is dedicated to promoting its motto of “Happy Pets, Healthy Planet.”