Company looks to satisfy consumer demand with specialized products
From Petfood Industry:
Mars Inc. subsidiary Mars International India has launched its Eukanuba pet food line in India.
Eukanuba brand pet food will be available in 1 kilogram, 3 kilogram and 15 kilogram packages in specialty channels in metro areas and in major cities across the country.
Eukanuba has been in existence for 69 years and has manufactured pet food in 70 countries. The Eukanuba portfolio includes products that cater to unique pet needs for maintaining healthy activity levels, shiny coats, dental protection, building strong bones and lean muscle, and maintaining proper function of the digestive tract.
'Eukanuba is a well-established brand and is trusted by pet owners across the world. It has a wider portfolio in terms of variants, textures and flavors for special needs of the pets,' Mars India Corporate Affairs Director Nitin Kulkarni said in a statement. 'With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high-quality products.'
Mars International launches pet food brand 'Eukanuba' in India
MUMBAI: Mars International India, the wholly-owned arm of US-based chocolate maker Mars Inc, has launched its international pet food brand 'Eukanuba' in the domestic market. Mars had acquired Eukanuba from The Procter & Gamble. 'Eukanuba is a well established brand and is trusted by pet owners' across the world.
American confectionery giant Mars International India on Sunday announced the launch of its global pet food brand 'Eukanuba' in India. The company, which is a leading pet food manufacturer and marketers (of brands Pedigree and Whiskas) as well, acquired Iams brand, as well as Eukanuba and Natura from P&G.
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
