Pet Fair Asia is coming back on August 18-21, 2016, and will cover the whole 71,000 square-meter space of Shanghai World Expo Exhibition & Convention Center. With more than 80% of previous exhibitors returning and 140 new companies already confirmed, the show is as large as it was in 2015 – 8 months before opening.
While Chinese manufacturers continue to refocus on their domestic market and book massive stands, a clear trend of foreign pet food manufacturers signing up to attend the show confirms the attractiveness of the market and the premium pet food segment, whose growth is far above the industry average.
As the only global platform combining B2B trade negotiation and B2C public marketing together, Pet Fair Asia is a strong media for brands to achieve a comprehensive and integrated marketing campaign.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.