Pet Fair Asia is coming back on August 18-21, 2016, and will cover the whole 71,000 square-meter space of Shanghai World Expo Exhibition & Convention Center. With more than 80% of previous exhibitors returning and 140 new companies already confirmed, the show is as large as it was in 2015 – 8 months before opening.
While Chinese manufacturers continue to refocus on their domestic market and book massive stands, a clear trend of foreign pet food manufacturers signing up to attend the show confirms the attractiveness of the market and the premium pet food segment, whose growth is far above the industry average.
As the only global platform combining B2B trade negotiation and B2C public marketing together, Pet Fair Asia is a strong media for brands to achieve a comprehensive and integrated marketing campaign.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.