Earth Animal, a manufacturer of dog food, treats and chews in the US, has launched a photo contest and campaign, the Perfect Match Contest, to increase awareness of healthy and safe ways to play for your dog.
The Perfect Match Contest is looking for photos of dogs with their favorite ball of any kind. “We know a dog’s love for their favorite tennis ball is forever and we want to celebrate it through this contest as well as enhance it by offering additional, healthy ways for dogs to play,” said Earth Animal Co-CEO and Co-Founder Susan Goldstein in a press release.
The campaign will highlight the partnership between Earth Animal’s treats and chews and its Orbee-Tuff tennis ball. The company supports tennis balls that are non-toxic — no lead, no gases and no dyes. Earth Animal partnered with Planet Dog to make the Orbee-Tuff tennis balls, which are manufactured in the US.
Earth Animal has also partnered with retailers to help spread awareness of healthy play and is giving away 10 Orbee-Tuff tennis balls for free along with Earth Animal Oven-Baked, Grain Free cookie samples. There are first, second and third place winning prizes for retailers in the contest as well. If one of their customers wins, the retailer will win free Earth Animal products.
Contestants can submit their photos of their dogs online for free on Earth Animal’s website. Photos can also be submitted by posting them with the hashtag #earthanimalperfectmatchcontest. Contestants can enter up to three times for a chance to attend the final Grand Slam event in New York City in September 2017, which includes two US Open tickets, travel and hotel.
The contest runs from July 25, 2017 until August 21, 2017. Winners will be chosen on August 23, 2017 by 5:00pm EST.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.