Fish4Dogs, a UK-based pet food manufacturer, is supporting a theatre production of Dodie Smith’s “The One Hundred and One Dalmatians.”

Fish4Dogs’ sponsorship will not only support Birmingham Repertory Theatre but will also benefit Hearing Dogs for Deaf People, a UK charity which trains dogs to alert deaf people — adults and children — to a variety of sounds at home and in public. Hearing Dogs for Deaf People will receive 20 percent of all funds raised during the run.

The production will be staged at Birmingham Repertory Theatre from November 30 – January 13, 2017. Birmingham Repertory Theatre, one of the UK’s major repertory theatres, is a registered charity which relies on the support of individual donors, trusts and sponsors.

A day care center for hearing dogs will be created in the theatre’s foyer on selected dates. Fish4Dogs will be helping look after dogs in its care by providing ‘doggy bags’ for their owners to take away after the show.

The Fish4Dogs team joined members of Birmingham Repertory Theatre for a launch in Birmingham’s Victoria Square on September 10. A crowd of Dalmatians, dog owners and volunteers from Hearing Dogs for Deaf People also joined to support the launch.

“We had a tremendous time launching this wonderful theatre production which will provide vital support for these two worthwhile charities,” said Jo Little, Marketing Support Manager for Fish4Dogs, in a press release. “It was lovely to see all the Dalmatians who attended. I’ve never seen so many spotty dogs in one place before and we had some tempting Fish4Dogs treats to give them as a little reward.”

Fish4Dogs will continue to promote the production during its run with a social media competition to win a giant Dalmatian toy in a guess-the-number-of-spots challenge.

More about Fish4Dogs

Fish4Dogs is a UK-based firm specializing in fish-based pet food. The company has recently seen significant sales growth after investing in the Chinese market. Upon breaking into the Chinese pet food market, Fish4Dogs utilized social media as a powerful word-of-mouth marketing tool.