Pet Food News / Pet Food Market Trends / Petfood Forum News
on September 28, 2017

Fact-based pet food messaging appeals to millennials

Humanization of pets may be key to conveying information to millennial dog, cat owners

While the largest pet-owning group in the United States, the millennial generation, may be highly resistant to pet food marketing messages, that doesn’t mean dog and cat food companies shouldn’t use fact-based promotion of their products, according to Bob Wheatley, founder and CEO of Emergent, a brand strategy firm.

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