Purina's Friskies and Fancy Feast brands have joined forces to educate cat owners about the recyclability of cat food cans in a mission to help increase the total number of petfood cans recycled each year.
In support of the effort, the brands have created the "Together We Can" campaign to get cat owners involved.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus