Chicken Soup for the Soul Pet Food, a superpremium pet food company, donated 2,525 pounds of their kitten food to help feed rescue animals at A-PAL Humane Society in Jackson, California. The donation is part of the pet food company’s Fill A Bowl… Feed A Soul (FABFAS) program, a US campaign targeting the donation of one million meals to shelter pets annually.
“It’s kitten season and we were looking to work with an organization that had a significant kitten rescue program,” said Jeanne Blandford, director of marketing for Chicken Soup for the Soul Pet Food. “Our California sales rep, Kevin Reidenbach, pointed us towards Susan Manning, the owner of The Feed Barn in Jackson, California and board president of the A-PAL Humane Society. A-PAL has a large kitten foster base, which is an essential part of their successful adoption program. As kittens are often too small to survive in a shelter, individual foster parents are able to feed and nurture them until a forever home is found. We are happy to support A-PAL and their fosters with complete and balanced food, helping to lift some of the financial burden so they can concentrate on helping these kittens grow into healthy adults.”
Chicken Soup for the Soul Pet Food has made several other donations as part of the company’s campaign targeting one million free meals for shelter pets annually.
In March 2018, the company donated 1747 pounds of their pet food to the Whatcom Humane Society Food Bank in Bellingham, Washington. In December 2017, the company delivered 14,355 pounds of pet food to animals at the Fox Valley Humane Association (FVHA) in Appleton, Wisconsin. Earlier in December 2017, Chicken Soup for the Soul Pet Food donated 29,989 pounds of food to feed rescue animals in the Vero Beach, Florida area.
In addition to the 29,989 pound donation to the Vero Beach area, Chicken Soup for the Soul Pet Food recently distributed more than 110,000 pounds to Hurricane Harvey relief efforts and has donated approximately 1.5 million meals to pets in need across the US since beginning this initiative in June of 2016.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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