Pet Food Market Trends
on July 5, 2018

The importance of transparency in the pet food industry

The digital age of information has made it more challenging than ever to reach and educate pet owners about their pets’ food.

Transparency is a hot topic in the pet food industry these days. It’s also a complex one. Pet owners want to know what’s in the pet food they’re buying, but product labels and nutrition statements can leave them feeling confused or overwhelmed. Making a claim as simple as “all natural”…

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