Experts address Chinese pet food market, new regulations

Pet food experts will cover the growing Chinese pet food market, new regulations, safety, key ingredients and ingredient claims at Petfood Forum China 2018.

Pet Fair Asia is a large pet trade show for the Chinese pet industry as well as pet owners. | Debbie Phillips-Donaldson
Pet Fair Asia is a large pet trade show for the Chinese pet industry as well as pet owners. | Debbie Phillips-Donaldson

What’s the status of pet food production in China, and how quickly are pet food sales growing, online and off? Which new pet food regulations did the Chinese government enact as of May 1, 2018? Several experts will cover these and other important topics during Petfood Forum China 2018 on August 21, 2018, at the Kerry Hotel in Pudong, Shanghai.

As of mid-year 2017, the Chinese market had hit US$1.5 billion in pet food sales, spurred by a 40.7 percent increase in online sales from the previous year. During that time, 48 percent of pet food sales in China occurred online.

Participants in Petfood Forum China 2018 will receive updates on those and other data, hear a report on new regulations and learn new research on key ingredients and ingredient claims, plus the latest insights on pet food safety programs. In addition, the conference will provide several networking opportunities with leading industry suppliers and other pet food professionals from China and throughout the world.

Petfood Forum China 2018 will take place in conjunction with Pet Fair Asia 2018, a large and rapidly expanding pet trade show for the Chinese pet market and pet owners. Pet Fair Asia 2018 is scheduled from August 22-26 at the Shanghai New International Expo Centre, next door to the Kerry Hotel.

Petfood Forum China schedule, topics and speakers as of press time

9:00-10:00         Registration and check-in

10:00-10:15       Welcome

10:15-10:45       Update on China’s pet food production and new pet food regulations   Wang Jinquan, Ph.D., associate professor with the Feed Research Institute of the Chinese Academy of Agricultural Sciences and an adviser to the Ministry of Agriculture’s Project Team of Quality and Safety Standards of Pet Food (Feed), provides an update on the country’s pet food manufacturing facilities and production, and reports on new pet food regulations that took effect in May.

10:45-11:15       What’s driving the performance of the Chinese pet food market? George He, account director with GfK Retail and Technology China, gives an in-depth look at this dynamic market, highlighting growth drivers, changes and new products and trends making an impact.

11:15-11:45       Coffee break

11:45-12:15       From the gut to the brain and back: a two-way connection to improve pet well-being — Francesca Susca, Ph.D., pet development manager for Lallemand Animal Nutrition, highlights recent research on the gut-brain axis indicating that shaping pets’ intestinal microbiota with specific probiotic strains, as well as prebiotics, may be a way to optimize overall health and well-being.

12:15-12:45       Choosing, establishing and effectively maintaining the right pet food safety management system — David Rosenblatt, D.V.M., director of training for Sher Consulting and Training, offers an expert overview of available safety certification schemes, with an emphasis on the June 2018 version of ISO 22000 and its impact on the third-party food safety standard, FSSC 22000. He provides key success factors for establishing a sound and effective pet food safety management system.

12:45-14:00       Lunch

14:00-14:30       Keeping up with the high growth and demand of pet food in China and Southeast Asia — Warren Rickard, co-founder of Anivive, explains how China and other markets in Southeast Asia are at a critical juncture where the demand for high-quality pet food is growing rapidly. He offers lessons from another recent high-growth market, the US., including what has worked and what has not.

14:30-15:00       ‘Free from’ negative pet food marketing claims: consumer acceptance, market opportunity and compliance — Paola Cane, PhD., manager for Mia Solution, reviews regulatory aspects, pet food labeling principles, consumer research and marketing strategies for the use of health-related, “free from” claims for pet foods in Europe, giving Chinese pet food companies tools to export their products to the European Union.

15:00-15:30       Coffee break

15:30-16:00       Safety first: handy tips to design safe pet food — Loic Cosquer, corporate quality, safety and environmental manager for Diana Pet Food, shares efficient tools, methods and good manufacturing practices, including zoning of production areas, to ensure a maximum level of safety for pet food products.

16:00-16:30       Functional raw ingredients for functional pet food — Dejan Miladinovic, quality control manager at the Centre for Feed Technology, Norwegian University of Life Sciences, provides an overview of research on potential new, nutritionally functional raw ingredients, including peat moss, pea and other plant fibers, Chaga mushrooms, yeast and microalgae.


Updates on speakers, topics and registration:


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