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Pet Food News / Pet Food Packaging
on June 28, 2018

Jones Naturals refreshes The Country Butcher brand

A new logo, website and product innovations were created to restage The Country Butcher dog treats and chews.

Jones Naturals, LLC, leading manufacturer of natural, American-made dog treats and chews, recently refreshed The Country Butcher brand. The brand restage includes a new logo, website support and a celebration of the company’s 160-year history as meat cutters and butchers.

“We believe in producing quality made goods that you can feel good about giving your pet,” said Jones Naturals President and CEO Joe Wallington. “Using locally sourced, natural U.S. ingredients has helped us ensure that The Country Butcher brand delivers the highest quality and freshest cuts of meat for a great chewing experience for dogs. That tradition of excellence is reflected in our new packaging and our new website.”

Since the 1850s, The Country Butcher has emerged from six generations of butchers and a hometown meat market to the leader in natural, 100% American-made dog treats and chews. That heritage continues today from America’s heartland, with more than 85 body part meat cuts, chews and snacks for dogs of all sizes. The Country Butcher dog treats and chews, which include several ingestible rawhide alternatives and stuffed products, are baked to perfection with no artificial ingredients.

Now sold primarily through the farm, grocery and hardware retail channels, The Country Butcher boasts one of the highest fill rates for its distributor and retail partners to ensure products are always available on the shelf for consumers.

“We work with 27 certified, U.S.A.-raised and sourced meat packers and ranches for all of our meat ingredients,” Wallington added. “We are committed to using only American-sourced natural products and an unmatched track record of 99.9% on-time delivery. The new Country Butcher website with a dedicated retail portal is the latest arm of product and marketing support we offer to retailers.”

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