The program for Petfood Forum Europe 2019 will feature pet food experts presenting novel nutritional concepts and ingredients, plus a focus on brand loyalty, direct-to-consumer sales, social media and more. Scheduled for June 13 in Cologne, Germany, the conference will be co-located with Victam International 2019.
Topics for Petfood Forum Europe include why pet food brand loyalty is dead and how to revive it; using a direct-to-consumer model to increase pet food sales, as well as to collect unique, inexpensive consumer and pet data for scientific study; sustainability of pet food packaging and omega-3 fatty acid ingredients; microencapsulated ingredients for better process control, plant-based ingredients to limit development of pets’ age-related disorders and fish proteins for pet health benefits; how to build a pet food brand and tribe of loyal customers using social media; and a look back at the effects of a sweeping EU pet food labeling regulation since it was enacted 10 years ago.
The full Petfood Forum Europe schedule, including speaker information, is available at https://bit.ly/2RnjCSq. The conference also includes several networking opportunities with pet food professionals from throughout Europe, as well as small exhibits from leading industry suppliers.
Europe is still one of the strongest regions for pet food in the world. In 2017, the European pet food sector delivered €20.5 billion (US$23.5 billion) in turnover, an increase of €1 billion (US$1.14 billion) on the previous year, according to FEDIAF. Conferences like Petfood Forum Europe highlight this strength and growth.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.