Current v-planet products available for purchase in Israel include their nutritionally complete and balanced vegan adult dog food in both regular size for medium to large dogs and mini-bites for smaller dogs.
“With more self-identified vegans per capita than any other nation, Israel is often considered the most vegan-friendly country in the world,” said Lindsay Rubin, vice president of v-planet. “Consumers have demonstrated an interest in switching more dogs to a plant-based and cruelty-free diet, and we found this expansion a natural fit for our brand. We look forward to offering our friends in Israel a high-quality, healthy alternative for their pets.”
Founded in 2018 as the international arm of San Francisco-based v-dog, v-planet first found success in Canada and Australia and is working on a steady rollout to more countries around the world.
“At v-planet, we're passionate about nutritious, yummy products for dogs that are cruelty-free and environmentally sustainable,” Rubin said. “We hope that by continuing to expand v-planet’s availability, we can help more dogs and save more farmed animals.”