Two years after consulting with business improvement specialist Oliver Wight , Mars Petcare UK has successfully implemented an integrated business planning (IBP) program and achieved Class A status.
Mars reported that, as a result, customer service levels have reached 99%, stock levels have reduced by 15%, and the company has been voted best branded supplier by UK supermarket chain ASDA .
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
Feature
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.