Oliver Wight helps Mars Petcare incorporate IBP

Two years after consulting with business improvement specialist Oliver Wight, Mars Petcare UK has successfully implemented an integrated business planning (IBP) program and achieved Class A status.

May 15, 2010

Two years after consulting with business improvement specialist Oliver Wight , Mars Petcare UK has successfully implemented an integrated business planning (IBP) program and achieved Class A status.

Mars reported that, as a result, customer service levels have reached 99%, stock levels have reduced by 15%, and the company has been voted best branded supplier by UK supermarket chain ASDA .

Global pet food companies register early for Interzoo 2026

Sound Cloud Cover Art 800x800 Lashonda Geffrard

EPISODE 90: What does diversity look like in the pet food industry?

Petfood Forum News

Global pet food companies register early for Interzoo 2026

Over 1,000 companies from 53 countries have already registered for the biennial pet industry trade fair scheduled for May 12-15, 2026, in Nuremberg.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Trending: Pet Food Podcast

EPISODE 90: What does diversity look like in the pet food industry?

Lashonda Geffrard discusses the economics of diversity, the challenges facing DEI initiatives, and actionable steps pet food companies can take to create more inclusive businesses.

Sound Cloud Cover Art 800x800 Lashonda Geffrard

Insect-based pet foods may be nutrient deficient, contain other animals

Researchers analyzed insect-based pet food products available in European pet food retail outlets.

Rube Goldberg Style Cartoon Diagram Showing Insects Working To Produce Kibble They Are In A Factory

Pet Food Marketing and Branding

Pumpkin Pet Insurance hosts Krypto look-alike contest

Pet insurance provider will host public dog contest in Manhattan West Plaza on July 18 with $2,000 in prizes and veterinary donations.

Pumpkin Pet Insurance is hosting a Krypto the Superdog look-alike contest with the release of the DC Studios film, Superman.

Royal Canin names global vice president of sustainability

Royal Canin USA Inc.

Company appoints Rémi Rocca to help accelerate its environmental initiatives.

No July 14 vote on BRF-Marfrig merger

BRF says a new meeting date will be announced “in due course.”

Study confirms safety, digestibility of cultured protein ingredient for dog food

Peer-reviewed research on FeedKind Pet protein shows high digestibility rates and potential gut health benefits in adult dogs.

Petfood Forum News

Petfood Forum Asia 2025 brings leading industry experts to Bangkok

The one-day seminar co-located with Pet Fair South East Asia on October 29 features sessions from Euromonitor International, dsm-firmenich and other leading companies focused on the Asian pet food market.

Petfood Forum Asia returns to Bangkok, Thailand on 29 October 2025.

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Hamlet Protein receives tech award at Chinese companion animal conference

Soy protein ingredient manufacturer recognized for advancing companion animal nutrition industry at CAFIC 2025

The Hamlet Protein team received an award for its contribution to the technological advancement of the Chinese companion animal industry at the CAFIC 2025 in Suzhou, Jiangsu.

Corbion enters China with algae omega-3, names new executives

Corbion has secured regulatory approvals to sell its algae-derived omega-3 DHA products in China while announcing leadership changes to strengthen its supply chain and commercial operations.

Archway acquires vegan treat manufacturer Bright Planet Pet

Bright Planet Pet’s product line will continue under its existing brand name.

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