Healthy, frozen snack brand for dogs The Bear & The Rat: Cool Treats for Dogs is now available at all Whole Foods Market locations. The retailer rolled out two of the brand’s frozen yogurt dog treat SKUs. 

The brand has a proven record at Publix in the Southeast and 3,000 independent pet stores nationally, and now Whole Foods Market will carry the its Bacon & Peanut Butter and Banana & Peanut Butter Frozen Yogurt Dog Treats. The two SKUs will be available in the ice cream set.

The Bear & The Rat aims to make gut health for dogs both effective and fun with their clean frozen yogurt treats. With one serving of InClover Pet’s Optagest, every cup adds hydration, nutrients and is a complete digestive aid. The brand appeared on ABC’s Shark Tank in 2012.