By Nature will be available exclusively through Phillips’ distribution centers located in Pennsylvania, Michigan, Indiana, Ohio, and Iowa. Phillips will begin pre-booking for By Nature at the beginning of August.
“Phillips is excited to partner with the BrightPet Nutrition Group on the introduction of By Nature. By Nature is a premium pet food brand positioned exclusively for the independent pet channel,” said Elizabeth Thibodeau, senior vice president, merchandising and marketing for Phillips Pet Food & Supplies.
“Phillips understands the competitive challenges that independent retailers face in today’s environment. A high quality product backed by channel exclusivity differentiates the assortment of our independent retailers and drives traffic to their stores.”
By Nature is exclusive to independent retailers for a minimum period of 12 years. The line will not be available through online, big box, or large chain retail outlets.
BrightPet Nutrition Group, one of the leading makers of natural, super-premium pet food brands including Blackwood and Adirondack, has launched its new By Nature line of dog and cat food with nutrient-rich formulas in sustainable packaging to support independent retail chains nationwide. By Nature Pet Food is also produced at BrightPet owned facilities.
The premium By Nature line was created using an advanced nutritional blend of premium proteins, superfood ingredients and probiotics called Superfusion. This combination of super foods boosts pets’ immune systems and provides antioxidants that are good for the eyes, kidney and liver.
These ingredients also improve body and brain function, provide anti-inflammatory benefits, help prevent heart disease, improve digestion, help with balancing glandular functioning and enhances the animal’s skin and coat.
“Our By Nature assortment was created for pet parents who want a simple and effective approach to supporting their pets’ health with nutrition and flavors that only nature can provide,” said Matthew Golladay, president of the Ohio-based BrightPet Nutrition Group. “Through holistic nutrition, By Nature helps pets get the most out of each meal so they can live the healthiest and fullest life possible. We are pleased to partner with Phillips Pet Food & Supplies to bring this premium brand to the market.”