The pet store Kennelgate in Shrewsbury, UK, announces its transformation to becoming Pets & Friends.
The store has recently completed its rebrand, offering a unique customer experience for pet owners to be able to truly care for their furry family members.
New store highlights include a brand new grooming salon, a self-service dog wash and a community hub for puppy training and pet advice.
In addition, the new Pets & Friends store reveals its commitment towards protecting the environment by being the first retailer to stock the Project Blu range as the only pet bed products in store.
The range features stylish dog and cat bed designs made from plastic recovered from the sea which not only look great, but each bed purchased prevents at least 40 plastic bottles from entering the ocean and polluting the planet.*
The Project Blu beds are among a range of new zones and innovative pet products to be found in store.
Speaking about the new store rebrand and link with Project Blu, Andy Jones, Chief Executive Officer at Kennelpak, said: “We’re passionate about pets and love to share our expertise. The launch of our second Pets & Friends store here in Shrewsbury signifies a huge step forward for the business. Our aim is to help customers and their pets live a healthier and happier life, and we certainly deliver against this through our new store experience. In addition, thanks to Project Blu as our exclusive pet bed range in store, we are showing our commitment towards the environment and helping reduce plastics in the oceans. We really look forward to welcoming customers to our refreshed Shrewsbury store, and creating more Pets & Friends stores within the UK market in the near future.”
Geryn Evans, Founder and CEO of Project Blu said: “There is no simple fix for the complex threats that harm our natural environment. Plastic is a design failure and without action and awareness we will create irreparable damage that will affect future generations. Reducing the threat of ocean waste requires teamwork and bold action from every part of the supply chain. We are delighted to be working with Pets & Friends to offer our exclusive range of sustainable pet products to the UK market."
* bottle statistic relate to the amount of recycled plastic per product (measured against a 1.5l plastic bottle), with the equivalent of up to 133 plastic bottles going in to XL dog nest beds manufactured by the Project Blu brand
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.