Daytime host, author and pet lover Rachael Ray announced the launch of a new line of superpremium crunchy dog treats called Rachael Ray Nutrish Just 6, which was unveiled at the recent Global Pet Expo.
The dog treats will be available in beef, chicken and lamb varieties and are made with only six natural ingredients.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.