Attended by hundreds of well-known industry bodies and guests, the awards ceremony took place on the first evening of the PATS pet trade show on Sunday September 22, 2019. Burgess Pet Care received Gold awards in the Marketing Project of the Year category for their life-saving Rabbit Awareness Week campaign and in the Food, Treat and Health category for cats, following the recent release of their new pet food range, Burgess Neutered Cat.
Following a record number of entries from across the trade industry, Burgess Pet Care’s double-Gold award win is a fantastic achievement for the Yorkshire-based business, which exports its locally-made pet foods worldwide to countries such as Australia and China.
Peter Lancaster, Marketing Manager at Burgess Pet Care, said, “we are absolutely thrilled to receive not just one, but two gold awards this year, which recognize our team’s commitment to improving the health and well-being of pets living in the UK. It’s been a particularly busy year for Burgess, with expansion into new international markets and our most successful Rabbit Awareness week Campaign to date, which saw thousands of vets, rescue centres and rabbit owners join us to raise awareness around the welfare needs of rabbits.”
Pat Flynn, Trade Association Manager at PetQuip said, “It is an achievement to win two Golds, the standards are always high and we did receive an unprecedented number of entries. Burgess provided excellent entries, beautifully presented and they won the Marketing award in particular due to the wealth of promotional material they created for the campaign and the way in which it was presented to the judges.”
Burgess Pet Care’s Rabbit Awareness Week (RAW) is a national animal welfare campaign created 14 years ago to help improve the lives of rabbits living in the UK. This year’s "Protect and Prevent" campaign highlighted the importance of vaccinating rabbits against rabbit viral hemorrhagic disease 2, a deadly disease which many owners aren’t aware of. The disease can kill rabbits in 24 hours if they aren’t vaccinated.
This year’s campaign helped to save the lives of thousands of rabbits. Veterinary practices, rescue centers and pet food retailers from all over the UK and Ireland held events throughout the week of RAW (June 1–9) resulting in a 25% increase in the sale of RVHD2 vaccines.
Meeting the criteria of product innovation, design, quality and value for money in the Food, Treat and Health category for cats, Burgess Pet Care’s second Gold win is for its new pet food for neutered cats.