When the Founders of Clear Conscience Pet learned that Nicole Kane, owner of Dog Days Delight, a grooming, doggy day care, and retail store in Cape Coral, Florida, was recently diagnosed with both breast cancer and thyroid cancer, they wanted to help their friend and fellow pet care professional.
“Dog Days Delight was the first local store to support us after we moved to Cape Coral. They stocked our full line, helped us with storage space, and even allowed their store to be used as a video shoot location,” said CCP Founder Anthony Bennie. “We were shocked and very concerned to hear of Nicole’s diagnosis, and we decided to use SuperGravy to raise money for her at this difficult time.”
Anthony and Co-Founder Amanda Malone Bennie decided to mix two SuperGravy formulas to make a limited-edition holiday season product, and the result is “Nicole’s Blush,” a blend of Arfredo white and Barkinara red.
“Red and white are festive holiday colors, and pink is the color most associated with breast cancer, so this was the perfect blend. All of the dogs who have tried Nicole’s Blush have absolutely loved it,” said Amanda Bennie.
Nicole’s Blush is made with whole superfoods including Greek yogurt powder, dried chicken liver, dried veggies, kelp, and chia seed. The blush blend also features the new Clear Conscience Pet proprietary Tri-gestive three-way digestive health blend of probiotics, prebiotics, and digestive enzymes along with added taurine for carnivore heart health. This special fundraising edition SuperGravy Blush is packaged in a 21 serving size with a promotional suggested retail price of $10. 100% of the profits will go directly to Nicole. Supplies are limited, but retailers interested in selling the special edition will be offered a discount and should contact Clear Conscience Pet to arrange purchase.
Hi-Def Printing of Cape Coral also contributed to this effort by generously donating the package labels, and even the graphic artist donated his time.
“As far as we know, this is the first time a pet nutrition brand has designed a limited-edition product to raise money for an individual pet care professional in need, rather than a charity,” said Anthony Bennie. “But we decided that just as rescue angels focus on helping those who need immediate help, it makes perfect sense for us to focus this effort on helping Nicole right now when she needs it most. If this can make even a small difference as she battles her illness and fights to keep her business healthy, it is worth all of the effort.”
The product is available at SuperGravy.com, and there will be an official launch event for Nicole’s Blush on Small Business Saturday at Dog Days Delight from 1 pm to 5 pm. Dog Days Delight is at 1318 Lafayette Street in Cape Coral, Florida.