“The acquisition of Effeffe fits in the strategy of United Petfood to further strengthen its position in the international market. The Italian company has more than 30 years of experience in the private label pet food industry and employs 85 people.
“The takeover of the production site of Effeffe enables United Petfood to expand its business in the Italian market. The acquisition brings new growth opportunities and additional technological possibilities. The partnership also gives the group a strong base and continuity for all stakeholders.”
The combined group will generate a turnover of 275 million euros with industrial activities in five European countries (Spain, Belgium, France, the Netherlands and Poland).
Nordic Petfood, the largest Romanian petfood producer, joined United Petfood, a European group active in the production of dry pet food, biscuits and snacks for retailers and brand owners.
United Petfood revenue and background
United Petfood Producers had an annual revenue of US$350,000 in 2018, according to Petfood Industry’s Top Pet Food Companies Current Data. United Petfood specializes in extruded dry dog and cat food under private label. The Belgian family business sells in more than 30 countries, including Kuwait, Russia, Suriname and Cameroon. In 2018, United Petfood Producers opened a new factory in Biskupice, Poland. The company also acquired a production site in Coevorden, the Netherlands; a new factory in Zaragoza, Spain; and a new factory in Buftea, Romania.
Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. He hold a master's degree in journalism from the University of Missouri - Columbia and a bachelor's degree in biology. Wall served in the Peace Corps in Honduras from 2005 to 2007. His work has appeared in Scientific American, Discovery News, Honduras Weekly and other outlets. Contact Wall via https://www.wattglobalmedia.com/contact-us/
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
