“The acquisition of Effeffe fits in the strategy of United Petfood to further strengthen its position in the international market. The Italian company has more than 30 years of experience in the private label pet food industry and employs 85 people.
“The takeover of the production site of Effeffe enables United Petfood to expand its business in the Italian market. The acquisition brings new growth opportunities and additional technological possibilities. The partnership also gives the group a strong base and continuity for all stakeholders.”
April 15, 2018
United Petfood, a Belgium-based producer of pet food, has acquired the Dutch pet treat company Animal Lovers.
July 9, 2018
The combined group will generate a turnover of 275 million euros with industrial activities in five European countries (Spain, Belgium, France, the Netherlands and Poland).
August 9, 2018
Nordic Petfood, the largest Romanian petfood producer, joined United Petfood, a European group active in the production of dry pet food, biscuits and snacks for retailers and brand owners.
United Petfood Producers had an annual revenue of US$350,000 in 2018, according to Petfood Industry’s Top Pet Food Companies Current Data. United Petfood specializes in extruded dry dog and cat food under private label. The Belgian family business sells in more than 30 countries, including Kuwait, Russia, Suriname and Cameroon. In 2018, United Petfood Producers opened a new factory in Biskupice, Poland. The company also acquired a production site in Coevorden, the Netherlands; a new factory in Zaragoza, Spain; and a new factory in Buftea, Romania.
Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. His work has appeared in Live Science, Discovery News, Scientific American, Honduras Weekly, Global Journalist and other outlets. He holds a journalism master's degree from the University of Missouri - Columbia and a bachelor's degree in biology.
Wall served in the Peace Corps in Honduras from 2005 to 2007, where he coordinated with the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.
Contact Wall via https://www.wattglobalmedia.com/contact-us/
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.