Transparency: A complex issue for the pet food industry
As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency — and what needs to change.
Transparency in the pet food industry means many things to consumers. For some, it goes hand-in-hand with traceability. For others, a cleaner, simpler label speaks to the idea of being forthright about ingredients and intentions. For still others, transparency is all about the marketing matching the reality. Whatever the angle…
Read the full article in Petfood Industry November 2019