Vital Essentials announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to over 400+ independent pet retailers and pet chain stores.

“Avafina has been a leading ‘natural pet product’ distributor in Western Canada for nearly 10 years. The Vital Essentials line is a perfect fit for our high end product mix and we are thrilled to be representing this terrific brand! Avafina has high growth expectations for 2020 and we know that Vital Essentials will be a key partner in this growth,” shared Avafina VP of Sales and Operations, Michael Harrison.

Vital Essentials, headquartered in Green Bay, Wisconsin, is a premiere brand in the raw pet food category that includes innovative and unique products to pet parents worldwide. Avafina Pet Products will be offering Canadian Independent Pet Retailers the full line of Vital Essentials freeze dried treats, toppers, food and RAW BAR. Most recently, the VE RAW BAR was honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category. The one-of-a-kind display, along with Vital Essentials’ other innovative pet foods and treats will now be available to even more pets. 

“Avafina’s commitment to the health and well-being of pets is perfectly aligned with our mission to provide all pets with access to the finest food (and treats) available. As we continue to grow our brands throughout international markets, Avafina’s dedication to delivering high quality and reliable service ensures our current standard of service will be provided to customers in these new markets,” stated VP of Sales and Marketing, Melissa Olson.