Zesty Paws, one of Amazon’s best-selling pet supplement brands, has announced the appointment of Steve Ball as Chief Executive Officer and Board Member. As the fast-growing pet supplement brand continues its strong momentum into 2020, Ball will be responsible for leading the company into the next chapter of its growth and continuing to drive the innovation that has made Zesty Paws a leader in pet health and wellness.
Notably, Ball was the CEO and Co-Founder of ”I and Love and You” pet care, which pioneered bringing ultra-premium pet store quality food and treats to the convenience of mainstream grocery stores across the U.S. He brings more than 20 years of management and brand-building experience with both startup and established food, beverage, and pet brands, including roles at General Mills and Nestle.
“On behalf of the Board of Directors, I am thrilled that Steve will be leading the business going forward,” said Gregg Wilson, Zesty Paws Chairman and Maxim Partners Founding Partner. “He has a proven track record within the pet space, has an exceptional mind for innovation, and is a very strong leader. We think he is a phenomenal fit for the company to drive this brand beyond what it’s already accomplished.”
The new leadership comes as Zesty Paws accelerates its product innovation, sales and marketing, and exceptional customer experience in the new year. Zesty Paws’ rapid growth is a result of a robust pipeline of new products that bring unparalleled taste, nutrition, and supplementation for furry friends at their every life stage.
"It has been amazing to see Zesty Paws’ mission of keeping pets feeling their best actualized through innovative new products that garner top ratings and reviews from customers," said Steve Ball, CEO of Zesty Paws. "Joining the Zesty Paws team is a dream come true and I am honored to lead this great company as we transform our pets’ health and wellness through functional nutrition products."
Zesty Paws’ pet nutrition supplements offer functional benefits and leverage premium branded ingredients to deliver powerful health solutions. All Zesty Paws products are made in the United States with the best available ingredients. To learn more about Zesty Paws, please visit ZestyPaws.com.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.