Good Boy Studios (GBS), a global technology company and creator of Pet Parade, a leading digital marketing platform for the pet industry, has entered into a strategic partnership with Nestlé Purina PetCare to provide gamification and consumer insights to support Purina’s digital initiatives. 

Purina is a leading innovator in leveraging digital marketing, mobile, and data technologies to engage with pet parents As part of this strategic partnership, Nestlé Purina will deploy Good Boy Studios’ proprietary Pet Parade marketing and gamification platform to expand the core functionality of its digital properties and use the Pet Parade® Online Marketing Platform to drive new user acquisitions and data insights.

 “It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences. Good Boy Studios checks all of those boxes for us,” explains Aaron Griffin, director of digital operations and delivery at Purina. “We are excited to be working with their talented team and the Pet Parade® platform." 

Viva Chu, CEO and Co-Founder of Good Boy Studios adds, “I grew up filling my pup’s bowl with Purina Puppy Chow.  It’s an honor for us to be working with the world’s most iconic and successful pet company. We look forward to deploying our gamification and marketing platform to help Purina engage with its beloved pets and pet parents.”