The European Pet Food Federation (FEDIAF) has launched an e-learning guide to improve understanding and implementation of pet food legislation and voluntary rules concerning on-pack and off-pack communication. The free training module is designed to accompany FEDIAF’s Code of Good Labelling Practice for Pet Food; both resources are available at http://www.fediaf.org/self-regulation/labelling.html.
Developed by FEDIAF’s team of regulatory experts, the e-learning tool comprises six chapters, including label examples and a Q&A section, which look in more detail at the three basic functions of product communication: ‘Consumer information ’, ‘Control and enforcement’ and ‘Marketing and retail’. The training was developed for manufacturers and pet professionals or students with an interest in pet food communication.
Thomas Meyer, FEDIAF Secretary General, explains: “This is the first time FEDIAF has designed an online training tool and we are delighted with the results. Over recent months, we have become more accustomed to working from home and we hope that this flexible web-based tool will help users understand the intricacies of pet food labelling and communication.”
Victor Romano, Chair of FEDIAF Product Communication Working Group, adds: “The Labelling Code was established under the principles of co-regulation with the endorsement by the responsible EU institutions and should be read in conjunction with the relevant EU and national legislation. Launching the e-learning will provide further guidance on the interpretation of the code, promoting a harmonised approach across Europe.”
For more information on the e-learning and FEDIAF’s Code of Good Labelling Practice please visit fediaf.org.
For more information, please contact: Thomas Meyer, Secretary General, + 32 (2) 536 05 20 –email@example.com
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.