Nature’s Logic, the pioneer creators of 100% natural food for dogs and cats with NO synthetic vitamins, has multiplied its marketing team, and appointed industry leader Caroline Golon Vice President, Marketing. Golon is focused on growing Nature’s Logic through unique consumer campaigns and retailer support. To further promote retailers’ curbside and home delivery programs, and Nature’s Logic’s mission of environmental sustainability, the brand has added new marketing team members who are industry experts in social media, web development & design, digital design & packaging and public relations.
“We’re funneling the profits from our growth into marketing. And there’s no one more devoted to helping pets through natural nutrition, assisting pet retailers with community success and making a positive impact on the environment than Caroline,” said Nature’s Logic CEO David Yaskulka. “I’m thrilled to have Caroline and her team’s expertise advocating for 100% natural nutrition for pets, and applying the logic of nature to everything we touch.”
It's already started to pay off, as Nature’s Logic is the fastest-growing top-50 pet food in pet specialty in 2020 – and it was also #1 in 2019 (Nielsen data). Nature’s Logic was named a top-20 brand for sustainability by the Pet Sustainability Coalition, and has been recognized with a series of recent awards.
Golon, who has consulted for Nature’s Logic since early 2019, has developed marketing programs and content for pet food, cat litter, toys, grooming products, dog treadmills, pet technology, and leading nonprofits. She’s been a frequent contributor to leading pet-focused consumer media. She’s also the founder of High Paw Media, creator of multiple pet sites, and co-founder of BlogPaws.
Golon joins Nature’s Logic leadership team along with company founder and Chief Product Development Officer Scott Freeman, VP Operations Marilyn Sherwin, and National Sales Director Skylar Clifton. Yaskulka, Sherwin, Golon, and the new marketing team worked together at Halo, Purely for Pets.
Unlike most “natural” brands in the market, Nature’s Logic kibble, canned, raw and treats are 100% natural, with NO synthetic vitamins and minerals. The nutrition comes from whole foods.
Golon helps promote the brand’s leadership role in the industry as a voice for sustainability and proud member of the Pet Sustainability Coalition. Working in its retailers’ communities, the expanded marketing team is effectively positioning the brand with Millennials, the largest and fastest-growing segment of pet parents, for whom natural nutrition and sustainability are top concerns.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.