Chicken Soup for the Soul Pet Food, a family-owned supplier of super premium pet food, announces its agreement with Burgham Sales Ltd., a full-line distributor of pet supplies to independent pet retailers and pet chains in Canada, to expand distribution to Canadian pet specialty stores beginning September 1, 2020.
“We have been looking to expand distribution in Canada and feel that Burgham is a perfect match,” says Ed Uebele, SR VP Sales and Marketing for Chicken Soup for the Soul Pet Food. “As a family-owned business they share the same customer intimacy and care that Chicken Soup for the Soul has been demonstrating for the last 16 years. Quality and value combined with a positive retailer relationship.”
“Our super premium, affordable pet food is already widely appreciated throughout North America for its healthy ingredient decks as well its affordable price point,” says Jim Simplot, VP Sales and National Accounts for Chicken Soup for the Soul Pet Food. “We look forward to working with Burgham’s passionate and resourceful sales team to expand our Canadian presence.”
“We are very excited to be working with Chicken Soup for the Soul! Their brand recognition is off the charts and we look forward to supporting the existing network of dealers while growing the brand to a new level, by offering the entire line to the Canadian market,” says Steven Schlichtmann, Vice President of Marketing and Operations for Burgham Sales Limited
Burgham will represent Chicken Soup for the Soul Pet Food exclusively in the Quebec and Ontario markets as well as help to expand presence in the Atlantic Provinces.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.