Carnivore Meat Company, a pioneer in the raw pet food category, is proud to announce the promotion of McKenzie Diny to Sales Support Specialist.
Carnivore Meat Company takes pride in supporting employees’ education and career advancement which is evidenced in Diny’s path to promotion. Diny began working for the Green Bay-based company in October 2018 as a Marketing Intern. She was instantly inspired by the impact Carnivore Meat Company’s raw pet food brands, Vital Essentials, Vital Cat and Nature’s Advantage, have made for dogs and cats across the world.
Carnivore Meat Company brands use whole meats and vital organs to craft the freshest and healthiest raw freeze-dried and frozen pet foods available.
“I am happy to be part of a company that is truly making a difference in the health and happiness of pets,” Diny states.
Diny recently graduated from UW Green Bay with a bachelor’s degree in psychology and business administration with an emphasis in marketing and human resources management.
"It's ingrained in our culture to develop talent and promote from within wherever possible," says Carnivore Meat Company Vice President of Sales and Marketing Melissa Olson. "McKenzie has been a huge asset to our company since she joined us two years ago and I'm thrilled she has accepted this new challenge in her journey with Carnivore Meat Company."
With her promotion, Diny will take on enhanced responsibilities including managing order entry, coordinating product pick up with customers and distributors and facilitating communications between customers and buyers.
“I am very excited to continue my career path at Carnivore Meat Company,” Diny states. “Over the past year and a half I have really connected with everyone here and I look forward to continuing to grow and make an impact in my new role."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.