Nestle’s Purina PetCare segment job postings increased by 168% between Q1 and Q3 of 2020 in contrast to the overall hiring trend that witnessed a decline during the same period, according to GlobalData’s Job Analytics database. The firm posted around 800 pet care jobs, with active jobs growing three-fold from January to October 2020.
Ajay Thalluri, Business Fundamental Analyst at GlobalData notes: “Nestle’s job postings were related to product innovation involving research studies on applied pet behaviour, manufacturing and connected tech. This compliments the company’s other product categories: nutrition, cooking aids and beverages - the other key sales drivers for the company.”
Sumit Chopra, Director of Consumer Research, says: “While COVID-19 has significantly impacted various industries and consumers, it has been a boon to the pet care industry with consumers having more time and money to spend on their pets. GlobalData expects this trend to continue in 2021.
“Companies are investing across various streams of operations ranging from digitization to technology advancement, ecommerce capabilities, product diversification and expanded consumer base. It is evident from Nestle’s hiring initiatives that it is not only strengthening business functions across the value chain but also prudently striving towards making the business future proof from competition.”
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