VR tours of pet food facility may provide transparency

Pet owners increasingly want transparency, to know how their pets’ food was made and what exactly went into it and why.

The pet food industry chose the red pill this year. Purina used three-dimensional imagery of their pet food facility in Clinton, Iowa to create a virtual reality (VR) training program designed by Oculus Business. Purina salespeople trained in VR to learn about the production process without the food safety risks…

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March 2023
In the March 2023 issue of Petfood Industry, read about hemp and CBD, relationships with veterinarians and more.

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Feature
By Lindsay Beaton

Pet food safety measures, technologies expand

Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.

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Feature

By Debbie Phillips-Donaldson

Consumer pet food safety views shaped by brands, regulators

Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.

READ MORE in Petfood Industry magazine

VR tours of pet food facility may provide transparency

Pet owners increasingly want transparency, to know how their pets’ food was made and what exactly went into it and why.

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Digital Edition

Read the March issue of Petfood Industry!