National Chicken Council Annual Conference

Oct 28th, 2026Oct 29th, 2026

https://www.nationalchickencouncil.org/meetings/

The NCC Annual Conference will be held in Washington, D.C.

Purina Gourmet My Fresh Menu for cats launches in Europe

Farmers Dog Nfl Sep26

The Farmer's Dog named NFL's first pet food partner

Business Strategy

General Mills sees cat food, fresh growth as it works to stabilize Wilderness

Tiki Cat, Blue Buffalo Tastefuls and Love Made Fresh are providing momentum as General Mills works to improve its Wilderness dog food business.

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Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Asia leads a culturally connected pet food revolution

Regional pet food makers across Asia are turning centuries-old culinary and medicinal traditions into new nutrition concepts, from ginseng-infused kibble to lab-grown quail treats.

Shiba Thorsten1970 Pixabay

Latin America/Carribean

Market growth vs. capturable growth for Latin American pet food

The situation is becoming increasingly relevant as Latin American pet food companies evaluate new markets, capacity expansions and growing categories.

Dall·e 2024 06 27 06 33 29 A Map Of Latin America Made With Dog Kibble Arranged Like A Mosaic The Different Countries Are Outlined And Distinguishable By Variations In Kibble C

Business Strategy

Infographic: Chewy, Walmart.com occupy different dog kibble price tiers

A Tale of Two Retailers: Chewy’s rankings emphasize specialized, higher-priced formulas, while Walmart.com favors large bags of broadly positioned adult dog food.

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Global Commerce

Golden Pet Brands reportedly considering US$1 billion initial public offering

Parent company of Dr. Marty Pets, Badlands Ranch and Ultimate Pet Nutrition could seek a valuation of more than $1 billion, according to Reuters.

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Industry Voices

Clinical proof turns postbiotics into brand loyalty

Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.

Clinical validation is becoming a key differentiator in the pet postbiotic market, with brands increasingly relying on peer-reviewed research to prove efficacy and build pet parent trust and repeat purchases.

Pet Food Regulations

FDA to require GRAS notifications for animal food

The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.

A proposed FDA rule would end voluntary GRAS reporting, requiring manufacturers to notify the agency of ingredient safety determinations for animal food.

Adventures in Pet Food

Owners using AI to research pet care: The good, bad and alarming

Pet owners are increasingly turning to AI for information on their pets’ nutrition, health and behavior. A recent survey reveals promising and concerning insights.

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Market Trends and Reports

Survey: 55% of pet owners ask AI for nutrition advice

A new survey finds nearly 60% have changed pet care based on AI recommendations, but veterinarians remain their most trusted source for health and nutrition advice.

New research has found 43% of pet owners have used AI tools to get information about their pet's health or nutrition, with respondents turning to the tools an average of seven times per week.

European pet care retailers announce expansions

Specialty pet retailer Musti Group of Finland and online pet retailer Zooplus, based in Germany, reveal strong financial results and new outlets as evidence of growth.

Musti Group, a pet specialty retailer based in Finland, reported robust financial results.

Pet Food Marketing and Branding

Pet food brands can balance AI personalization with consumer trust

The best AI marketing personalization should feel like, ‘They understand my pet,’ not ‘How do they know that?’, one expert said.

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Calamities destroy Philippine agri products useful in pet food

Back-to-back typhoons and mounting El Niño losses are eroding the Philippines' ability to supply pet food raw materials to itself, let alone the region.

The Philippines tops the global risk index due to its extreme exposure to overlapping typhoons, severe monsoon flooding and compounding climate shocks like El Niño and La Niña.

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