The Good Shopping Guide rated HOWND in categories such as environmental impact, animal welfare and public record. The list of the recognized HOWND's commitment to positive ethical practices as they were independently certified through Ethical Accreditation by The Good Shopping Guide.
"We're over the moon about this recognition from The Good Shopping Guide," said Jo Amit, cofounder at HOWND. "Being named one of the Top 200 Ethical Companies with a rating of 98 out of 100 is a reflection of the heart and soul we pour into being ethical in our choices every day. Being ethical isn't a destination for us; it's our journey.
“This recognition isn't the finish line," Amit added. "It's our fuel to keep pushing boundaries and setting new benchmarks in ethical business practices. So, what's next for HOWND? More of the good stuff, more innovation, and more reasons for you to feel great about supporting a company that's not just in business for business's sake but for the greater good.”
Amit said HOWND has a single mission: to improve the health and wellbeing of dogs without unnecessary harm to other animals and the planet. Their core ethos and values have never wavered. Since 2015, HOWND has evolved into a multi award-winning ethical lifestyle brand for dogs in the UK and overseas.